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"The Good Spirit of Your Company –
From Racing to Raising"

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request. Please fill out the contact form below. I look forward to your inquiry!

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    Watch The Following Short Video

    An example of a presentation to an audience of over 1200 guests (click on the picture, the lecture is in German only).

    Bruno Aregger, Entrepreneur & Speaker

    Born into a middle-class family of entrepreneurs, Bruno went his own way.
    He did not take over his parents business as was planned, but instead founded and has run several companies
    In gripping lectures, he points out ways for entrepreneurs to be not just "average" but "optimal" in their business.

    Click here to visit his great talk on TEDx stage:

    Click here to visit his company APPLETREE

    Erfahrungen & Bewertungen zu APPLETREE root your brand ag








    Bruno Aregger is a stimulating speaker with a relaxed and authentic style that gets people going. Participants emphasize how they profit from his exemplary ideas even years after his presentation. In this way, he carries forward his conviction of the need to bring a new, positive spirit into the world.


    As an entrepreneur, Bruno Aregger has over 20 years of business experience with small and medium-sized companies. Raised in a middle-class, entrepreneurial family, he chose not to take over the family business but go his own way . He has led and founded several companies.


    Author by accident: Shaken by the many misadventures he encountered, as well as the loss of his entire fortune, Bruno initially wrote down his worst mistakes as a kind of self-therapy. When reflecting with friends, the idea arose to make this valuable information public. From this seed of a notion, the book "Raise the good spirit of your company" was born.

    What my customers say

    The holistic approach of APPLETREE has developed the optimal foundation for our long-term brand management. Above all, the newly developed claim and the appropriate tonality in the words, enable us to act more effectively in the overall communication.

    Roger Bachmann,


    Yesterday you spoke to the hearts of the KC Murtensee’s members. Hereby, I would like to extend my sincerest thanks to you once again for your appearance in Gempenach. Our members were thrilled! 

    Kurt Moser,
    Kiwanis Murtensee Switzerland

     Bruno Aregger understands how to present the values of natural corporate management in an exciting and plausible way. He is present, clear and goes at it with heart and soul. All the qualities you want from a real entrepreneur.

    Karem Albash,

    Co-Organizer at “Lateral Thinker World” at Suisse Emex

    I am very pleased to see what the process with APPLETREE triggered in the minds of the participants so far, and how the perception of the master dental technicians and the association has changed. We are on the right path!

    Patrick Zimmermann,
    President Association ASMO - the Swiss master dental technician

    In the hallways, I heard from the course’s participants, that it went super great with you, congratulations!

    Prof. Dr. René Zeier,

    Head of Smart-up HSLU

    Thanks to our cooperation with APPLETREE, we have more than a 3-fold higher response to customer inquiries in less

    Anton Kaufman, 

    Managing Director Bushandel.ch

    Had we only known a fraction
    of what we learned from APPLETREE before, we would have saved a lot of money and energy! 

    David Schmid, 

    2nd generation Schmid Beck, World and European champion

     1/2 day workshop with APPLETREE is worth as much as a full week of a regular consultant. 

    Roger Bachmann, 
    Senior Managing Partner at CMT Cosulting Monitoring Training AG

    Bruno Aregger is in the know!

    Rolf Fringer,
    Soccer coach & sports director

    Your performance today was magnificient! Thank you for coming and for your contribution! You're so authentic, one just has to experience it..

    Maurus Huber,
    Head of Claims and Business Services Corporate Customers Swiss Life

    I assure you: The good spirit is the prerequisite for winning!

    Ottmar Hitzfeld,
    International Success Trainer

    Booking request

    We will gladly accept your booking request. Please fill out the contact form below. I look forward to your inquiry!

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    • Aeschenmatte 1, CH-6030 Ebikon

    • (+41) 41 511 22 33

    • (+41) 41 511 22 34

    • info@brunoaregger.com


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