Numbers and facts about Bruno Aregger

Released Books
and over - participants each speech
Amazon Bestseller
Universities and Private Schools as a lecturer

My Story

At the age of 23, he declined his father’offer of taking over his business. A work accident and near-death experience made Bruno realize that he needs to create his own companies; with smarter (not harder), optimized ways of working. This was the first time Bruno questioned the “normal”, insane everyday reality most SMEs face.  

Bruno needed to lose everything – his money, friends and health – though, before he fully committed to his mission of living a simple, effective and true life: APPLETREE skyrocketed but grew too fastIn less than two years Bruno and APPLETREE crashed. 

After thisecond wake-up call the philosopheur changed: Bruno reduced his working hours by 95%started writing down his entrepreneurial and personal mistakes and got a dog named EluBruno’s closest friends loved his lessons learned that much, the Optimizer turned them into an international bestseller.  

Today, after 15 years and more than 300 clients, Bruno travels around the globe, enjoys quality time with his friends and optimizes great SMEs (and through that societies). Bruno beliefs: “We can be more successful. Yet kinder and fairer. Normal insanity does not need to be normal.” 

What my customers say

  • Thomas Hagmaier

    The best speech of this evening - great, to meet you!

    Thomas Hagmaier, CEO Hagmaier Etiketten & Druck GmbH

  • Matt Bacak

    This book is the missing link to getting where you want to be in business.

    Matt Bacak, Founder of The Profit Coalition and Award-Winning Entrepreneur

  • The book "The Good Spirit of Your Company: From Racing to Raising" is filled with great tips for anyone trying to succeed in business. It is brimming over with helpful advice that is useful for anyone trying to succeed at any group endeavor. Although I am not officially an entrepreneur (as yet!) I will take this advice forward and use it as life goal guidance to help me flourish at any venture where more than one person is involved! Highly recommended!

    Carol Kopp, Editor

  • Franz Grüter

    This book is the perfect companion for managers and entrepreneurs.

    Franz Grüter, Entrepreneur and National Council

  • The first chapter alone made my day.    

    Gabriele Ghiba, Trade Compliance Manager

  • Prof. Dr. Michael Boenigk

    A wealth of good tips. A must for anyone who wants to start his own business, or make an established one more successful.

    Prof. Dr. Michael Boenigk, Hochschule Luzern

  • Maurus Huber

    Your performance today was magnificent! Thank you for coming and for your contribution! You're so authentic, one just has to experience it ....  

    Maurus Huber, Head of Claims and Business Services Corporate Customers Swiss Life

  • Karem Albash

    Bruno Aregger understands how to present the values of natural corporate management in an exciting and plausible way. He is present, clear and goes at it with heart and soul. All the qualities you want from a real entrepreneur.

    Karem Albash, Co-Organizer at “Lateral Thinker World” Suisse Emex

  • Rolf Fringer

    Bruno Aregger is in the know!

    Rolf Fringer, Soccer coach & sports director

  • Prof. Dr. René Zeier

    In the hallways, I heard from the course’s participants, that it went super great with you, congratulations!

    Prof. Dr. René Zeier, Head of Smart-up HSLU

  • Kurt Moser

    Yesterday you spoke to the hearts of the KC Murtensee’s members. Hereby, I would like to extend my sincerest thanks to you once again for your appearance in Gempenach. Our members were thrilled!

    Kurt Moser, Kiwanis Murtensee Switzerland

  • Ottmar Hitzfeld

    I assure you: The good spirit is the prerequisite for winning!

    Ottmar Hitzfeld, International Success Trainer

  • Marc Steffen

    Instead of striving for faster and higher, look for continuous and long-term results. That's more valuable for the company and the employees, according to Bruno Aregger. I recommend Bruno as a coach, speaker, and also his book, to all entrepreneurs worldwide.

    Marc Steffen, Master Of Sales

  • Prof. Dr. Susan Müller

    Mostly, books about entrepreneurship are about success stories. This book is soothingly different. Bruno Aregger - experienced entrepreneur and hopeless optimist - talks entertainingly about the worst mistakes of his entrepreneurial career. An important book for all entrepreneurial women of the future.

    Prof. Dr. Susan Müller, Assistant Professor of Entrepreneurship KMU-HSG

  • Patrick Steiner

    I devoured the book "The Good Spirit of Your Company." Just a pity that I didn’t read it sooner, it would have spared me a lot.

    Patrick Steiner, Swiss Association of Window and Facade Industry

  • Peter Metzinger

    I devoured the book "The Good Spirit of Your Company" in two days. It confirmed my own leadership model, and still gave me new, important insights after 20 years in business that motivated and inspired me!

    Peter Metzinger, CEO business campaigning GmbH

Key marks in my biography


German- and English-speaking

Elu's biggest fan

Administrative board

Over 300 KMU clients

Originate from an craft- and entrepreneur-family

Failed and pulled up

Thinks and acts with swiss precision


Aregger & Partner GmbH

: Panoramastrasse 16, CH-6030 Ebikon

: (+41) 41 511 22 33

: (+41) 41 511 22 34


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